Plan a product-video UGC campaign for a Nigerian brand

Pick one buying question

Choose the question the video should answer: how the item works, how it fits into a routine or what is included. Avoid asking a single short video to explain every product feature.

For a kitchen product, a preparation demonstration may answer more than a list of specifications. Supply accurate product information and let the creator propose a natural way to show it. Never ask them to describe an experience they did not have.

Translate the idea into a shot list

Specify the opening, essential product action, details that must be visible and the closing action. Mark required shots separately from suggestions. This gives the creator room to work without losing the product story.

• Opening customer question
• Product visible in use
• Close-up of the relevant feature
• Approved explanation or on-screen wording
• Clear final action and export requirements

Schedule around product arrival

Work backwards from the intended publication date, allowing time for shipping, testing the product, filming, editing and review. Confirm arrival before treating a first-draft date as final.

Agree how delivery delays change the schedule. Assign one approver and a feedback deadline. Budget for shipping, agreed props and any additional permissions alongside production fees.

Measure the next decision

First assess whether the files meet the brief. If you test different openings in paid ads, keep the audience, offer and campaign conditions comparable where possible. Results can reflect distribution as well as the creative.

Record which version ran, when it ran and what was measured. Use the finding to improve the next brief. Do not describe a creative test as proof of guaranteed sales or as a universal result for other brands.