
Recipe videos
Put your ingredient at the centre of a recipe people can follow.
UseHype for Food & beverage
Give food and drink ideas a place at the table with recipe makers, home cooks and creators who know how to make a moment appetising.
Have a bigger brief? Talk to our team ↗
A fresh take on your product.A better way to collaborate
Compare portfolios and services. Find a creator whose style, audience and experience fit your brief.
Agree on deliverables, track submissions and give feedback in a shared campaign workspace.
Set the budget, deadlines, revision rounds and usage permissions before production begins.
Imagine what you could make

Put your ingredient at the centre of a recipe people can follow.

Make space for an honest reaction and the setting that makes it memorable.

Build a collection of original images with texture, colour and appetite.
Creative inspiration for your next brief.
Content for your channels
Product demos, unboxings and lifestyle assets for your own channels. Agree on where and how long you can use the work.
Explore UGC creatorsReach their community
Collaborate with influencers on content for their social accounts. Review their creative style and verified account metrics alongside the scope.
Explore influencersBuild your brief around recipe videos or first-taste stories. Ask shortlisted creators for relevant portfolio examples. Confirm the language, filming location, product access and delivery date before work begins.
Separate content production from posting to a creator’s audience. Agree on the number of assets, revision rounds, budget and usage permissions in your campaign terms.
Build your campaign brief ↗Find your people
The field notes
Practical guides for your next creator collaboration.
Find your creative fit, share the brief and agree on the next step together.
Explore creators