
Parent perspectives
Invite an adult creator to share how a product fits into their routine.
Collaborate with adult family and lifestyle creators on thoughtful stories around the home, everyday routines and family products.
Start your campaignBuild a family & kids brief around the formats your audience wants to see.

Invite an adult creator to share how a product fits into their routine.

Make features and use clear with simple, responsible demonstrations.

Create warm imagery with an agreed brief and appropriate permissions.
Keep the creative direction clear and give the collaboration room to work.
Set out who your family & kids campaign is for, what it needs to say and the deliverables you need.
Review portfolios, discuss the idea and agree on fees, timelines and usage rights with your creators.
Review submissions, keep feedback together and follow approvals in your campaign workspace.
A few things to know before
your next great collaboration.
Find the voices that fit your brand. Give them something worth talking about.
Find your creators