Turn a campaign brief into a strong proposal

Check the fit before applying

Read the audience, location, language, deliverables and eligibility requirements. Check the deadline against your availability and any time needed for product shipping. Decide whether the reward and scope make sense for your work.

Separate requirements from preferences. If an essential detail is missing, ask a focused question instead of building your proposal around an assumption.

Pitch one relevant direction

Explain the opening idea, how you would show the product and what the audience should take away. Reference one or two portfolio examples that demonstrate a relevant skill. Describe why those examples fit this brief.

Keep the concept achievable with your equipment, location and schedule. Avoid promising sales, views or outcomes you cannot control. Do not describe a personal product experience you have not had.

Resolve the production details

Confirm who supplies the product and any approved product information. Ask who will approve the concept and consolidate feedback. Establish when the first draft and final files are due.

Agree on the fee, revisions, publishing responsibilities and usage permissions. If the brand expects additional versions or raw footage, include those in the written scope.

• Product delivery and approved claims
• Concept approval and feedback contact
• First draft and final delivery dates
• Assets, revisions and usage permissions
• Booking terms and confirmed payment status

Keep the collaboration organised

Use the campaign workspace for submissions and feedback. Flag a likely delay early and agree on a revised date. Before final delivery, check file quality, captions, product details and the brief’s required shots.

Once the project is complete, ask whether you may include the work in your portfolio. Keep the permission alongside your project records.